Why You Should Customize Your LinkedIn Profile URL

We’ve all heard that adage, “if it ain’t broke, don’t fix it.” So if a customized URL for your LinkedIn public profile functions exactly the same way as the default URL, why change it?

Here are a few reasons why you should customize your profile URL:

1. Customizing your public profile URL makes you easier to find. It’s a quick, easy way to differentiate you from all of the other LinkedIn users out there. This is particularly important for those with common names.
2. Doing so boosts your credibility. If you’ve customized your public profile URL, the person searching for you can start making some positive assumptions about you:
   • You’re detail-oriented.
   • You’re technologically savvy.
   • You are a person to be taken seriously.
   • You appreciate the power of perception.
   • You understand that the little things matter.
   • You make an effort to present your best self.
3. It has a cleaner look that you can easily include on your resume, your email signature, or your business cards.

Yes, this is a very small detail, especially in the grand scheme of things. But think about it: when you’re purchasing a home you notice a lot of small details like the water pressure and whether the baseboards are clean. These details collectively tell a story about the house as an investment. Why would a company do any differently when investing in employees?

Now that you’re convinced it’s time to get started, visit LinkedIn and follow these steps to customize your profile URL today.